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So, we’ve been in the photobooth industry for quite awhile now, since 2012. We started with one booth, with the intention to hire this one booth out each weekend. At the time we thought, we’d be happy with 1 booking per fortnight, we never imagined that we would grow from 1 booth, to many by the end of our first year. We never imagined that we’d average 230-250 events each year, just operating in the one city, Melbourne. In our second year of business we made the decision to sell the booths we designed, the booths that we found worked for us, the same booths and the same processes that made our business a success. Since then, we’ve helped quite a few people get started in the industry, all across Australia, we’ve seen people succeed and sadly we’ve seen people fail.

I was once asked, ‘What makes a successful business’? This question stayed with me for awhile and I started thinking about all the people that we helped get started over the years. The success of a business is driven by the people behind the booth, the people that drive the business. The owners that are more driven to push their business against all obstacles and all hurdles are the ones that succeed. These owners take the time to learn their booths, learn their hardware, learn each device, learn software, train staff. They encounter issues at events, and put measures into place so it never happens again, they improve their systems, they streamline their processes. They invest time in improving their system, they take time in improving their Google rankings. The more effort that’s put in, the more successful the business.

One power couple I came across was Dan and Janelle from Wooshka Photobooths. We all have similar stories of getting into the industry, and there’s was much like mine. I saw a booth for the first time at an event and thought, hey that looks like a brilliant business idea, I think I can do that! They took the plunge and got started two years ago, and since then their growth has been ridiculous. They now have 8 booths, a large team of reliable attendants, streamlined processes for efficiency, and they’re continually pushing to get their business to first place on Google (officially this happened today).

So, it got me thinking further and chatting with other business owners to see what are the 4 most important factors in running a successful photobooth business? Success can viewed in many different ways, and largely depends on the values of each person. For me, success is seen as setting a goal or an objective and being able to reach or surpass that goal. It can start out as small goals, and each year those goals are pushed further. Whether it’s setting a goal to have your booth booked out each week, or whether it’s to scale your business to go global. Anyway, without rambling on too much, here are our top 4 important factors in running a successful photobooth business.

Top 4 important factors in running a successful photobooth business:

#1 – Traffic/SEO: Take the time to learn SEO (Search Engine Optimisation), if you master this, and learn how to apply this onto your site, you’ll drastically improve the number of inquiries. You might have the best booth, the best website, and an amazing service, but without traffic, you really don’t have anything! SEO can be learnt, take the time to read articles everyday, take action everyday to improve your SEO, and eventually if you continually push, it’ll happen, you’ll get to the first page and your hard work will pay off. Best of all you’ll realise that you’ve saved so much money on paid advertising. Things don’t happen overnight, so whilst you work on your SEO take advantage of sites such as Photobooth Finder, and other directories that will drive traffic to your site. One thing is for sure, traffic is important, so if you can’t get to the first page of Google, you’ll need to set yourself a marketing/advertising budget and learn Google Adwords and/or Facebook advertising.

#2 – Conversion: So, the second most important factor is converting that traffic into bookings. This can be through the strategy you decide to adopt, whether it be pricing, brand, website, unique features. If everyone has the same product/same service/same price, you’ll find yourself always bringing down price to compete. If you improve your site and try and build a brand you can try and differentiate your service. Price is a big factor, people are always shopping for lower prices, but there are also people willing to pay more if you can justify why they are paying more. All depending on how many booths you have, you’ll be able to play around until you get the right pricing.

#3 – Processes/Structure: As your business starts to grow, you’ll start getting busy. If you have processes that are streamlined, it’ll make running a business easy. Especially during the peak seasons. Take the time to put together training programs for new attendants, have a process for everything including booking systems, template designs, invoicing, checklists. When you have processes, it helps reduce any risk of anything bad happening, which is usually caused by human error! Structure your business, so eventually you can focus on growing your business.

#4 – Evolve/Improve: The traditional photobooth has changed, and with the speed of technology, new features are continuously being added to popular off the shelf booth software. As more competitors enter the market, they offer more services, more features, more ways in which they can differentiate their business. Companies are getting creative and investing more into their business to stay in the game, better backdrop variety, better props, better lighting, more social features. The photobooth game is evolving, and the ability to move with change will play an important factor in the success of your business. You can learn from other photobooth companies and share information on how to improve your business by joining popular Facebook support groups, there are plenty out there, and trade tips, and share information.

So that’s it, my top 4 factors in running a successful photobooth business!

We’re excited to announce that The Booth Box and Photobooth Design Co. will be exhibiting at the upcoming photobooth expo in Brisbane, BoothCon on the 17th-18th January. If you’re a photoboother in Australia, it’s definitely an event that shouldn’t be missed. If you haven’t as yet purchased your tickets, you can provide you with a massive 20% off your ticket, simply by using The Booth Box coupon code BOX54935.

Below are the instructions for using the code that you should inform your clients of. Registration and info can be done on the website here:

Registration Info

– Instructions for using the coupon
– Please select the tickets you require and press Buy Now
– On the payment page please add the coupon number in the coupon code box noted and press APPLY COUPON [this is case sensitive so please take take care when doing this.] – At which point the website will reduce the cost of the ticket by the nominated coupon discount value.
– Please then complete the rest of your details as usual.

We hope to see you all there!

Tips on running your photobooth business more efficiently and effectively!

We’ve been running our photobooth hire business since May 2012.  The first year was our learning curve, learning how to start a business, learning all about photobooths, operating a business, how to get bookings, learning photoshop, learning new software, learning different advertising techniques, hiring staff etc.  Although our first year was the most challenging year, it definitely was the most exciting and I enjoyed the whole ‘start-up’ process.  It was our first business, and one we worked on passionately.  Within the first year of launching, we grew our hire business from 1 to 6 photo booths, we designed our own portable photobooth that we sell across Australia and New Zealand.  Each year we learn something new, and each year we implement processes that help us run the business more efficiently and effectively.

Here’s  a few tips on running your photobooth business more efficiently and effectively:

  1. Embrace technology: I recently heard the phrase, ‘If you don’t know how to make money from your smart phone, well then you must have a dumb phone’.  I thought it was pretty funny, but it has some truths.  There are apps that you can install on your phone to help run your photobooth business more smoothly.  The one I use most is ‘Email Templates’, you can create email templates for enquiries, ready to send as soon as you get an email enquiry from a potential customer.  The great thing about these mobile devices is that you can run your business anywhere from the palm of your hand, you can be outside at the park, beach, even overseas!
  2. Respond quickly: Your mobile device alerts you as soon as you get an email enquiry, if you want to engage with a potential customer whilst he/she is online, use your ‘email templates’ app to generate a response within a few minutes of him/her making the initial enquiry.  That potential customer will be sending a few email enquiries to your competitors, if you’re the first to engage with the customer and have shown great, instant customer service, you’re already ahead of your competitors, and you have the ability to lock in a booking before your competitors have even seen the email enquiry!
  3. Have a booking system in place: It makes running a business easier if you have a booking process in place, it also helps minimise any mistakes!  Here’s an example:
    • Once you receive an email about an event, respond to the enquiry with complete details on pricing/inclusions, terms/conditions and how to secure the booking (use your email templates app)
    • Get the hirer to complete a booking form which contains the event details, venue details and hirer contact details
    • Send them an invoice and ask for a deposit
    • Add the details to your online calendar with the complete event, hirer and invoice details
    • Once a deposit is received, get started on personalising their photo strip and finalise the photo strip design
    • A few days/or week prior to their event, get in touch with the venue and the hirer to reconfirm all the details, touch base and reassure the m that you have everything under control
    • Follow up after their event is over, thanking them and asking them for feedback and to review the service you provided
    • Add the feedback to your website/social media
    • Improve any areas that were mentioned in the feedback
  4. Online photo strip design gallery: Have a few sample photo strip templates on your website where you can direct the customer once they’re ready to personalise their photo strip.  It helps give the customer a few ideas, and it also helps that they simply choose an existing design
  5. Learn and be involved in your business:  Learn about advertising on Google Adwords, Facebook advertising, embrace all the free information available on Google and other search engines.  Install Google Analytics, and learn about webmaster tools.  Most importantly read articles on SEO and organic search rankings, learn tips, read and implement these onto your site.  Keep updated with the industry trends, learn how you can add this to your service.

These are just a few tips that came to mind, we hope you’re able to get a few ideas on how to make your photo booth business run more efficiently and easier.  We always welcome feedback and ideas, if you have other processes that work, get in touch – we’d love to hear them!

PhotoBoothExpologo53

We’re excited to announce that we’re going to the Photobooth Expo… in Las Vegas!

I was pretty ‘gutted’ that we missed the first photobooth expo in 2015, but extremely excited that we’re going to attend the expo this year. I know it sounds a little ‘geeky’ to be excited by this, however, it’s right up our alley and we love the industry that we’re in and it’s in Las Vegas!  It’s going to be awesome looking at all the booth designs, and watching the trends in the U.S. and all the new gadgets. Looking forward to meeting other photo booth crazed people from all over the world!
Reading the line up of guest speakers, it’s good to know that Australia is being represented by some great key speakers. The keynote speakers that I’m really looking forward to hearing is Jay L. Tan from Red Cheese Photobooth Rentals, who apparently claims that they started the digital photobooth craze in 1999. He’ll be providing an overview of the industry for the last 17 years, it’ll be pretty interesting to hear about the history and the experiences from the pioneer. Also looking forward to hearing Kim Gottschalk, CoFounder of ShutterBooth and Aventus Solutions – together they execute nearly 15,000 events annually. 15,000 events each year – that’s insane!
We’ll be posting lots of photos, and hopefully some video footage whilst at the expo, so keep an eye on this blog and follow up on Facebook. Facebook.com/theboothbox

For more information regarding the upcoming expo:  http://thephotoboothexpo.com/

We’re offering FREE delivery across Australia and New Zealand on photobooth orders. If you’re contemplating about buying a photobooth and starting your own business – now is a great time to get started with one of the best small business ideas. Low running costs and high returns, as your own boss you have the freedom to live life on your own terms.

Get in touch with us to for any information regarding the industry, our booths or just to have a quick chat!

It’s been awhile since we’ve posted, but The Booth Box team has been a little busy welcoming a few new additions to our photobooth family. Take a sneak peak at a few new toys, we’ll soon be updating our ‘Buy’ page to include further details.

Starting a photobooth business or expanding your existing business has never been more appealing with the recent announcement of the Australian Federal Budget.  Small businesses, sole traders and those starting a business will enjoy tax breaks, less red tape and accelerated asset depreciation in a stimulus package worth $5.5 billion. The big incentive is that small businesses will be able to claim unlimited tax deductions for items under $20,000, and some capital gains tax obligations will be waived.

If you’ve been contemplating on getting started in the photobooth industry or expanding your existing business, now is the perfect time to start!

Accelerated depreciation

All small businesses will get an immediate tax deduction for any individual assets they buy costing less than $20,000. (Currently, the threshold sits at $1,000).

This $20,000 limit applies to each individual item. Small businesses can apply this $20,000 rule to as many individual items as they wish. These arrangements start from Budget night and continue until the end of June 2017.

Tax cuts

The Government is reducing the tax rate for the more than 90 per cent of incorporated businesses with annual turnover less than $2 million. The company tax rate for these businesses will be reduced by 1.5 percentage points to 28.5 per cent.

To help all Australian small businesses grow, the Government will also provide a 5 per cent tax discount to unincorporated businesses with annual turnover less than $2 million from 1 July 2015. This delivers a tax cut of $1.8 billion over the next four years.

Cutting red tape

The Government will reduce red tape within the Fringe Benefits Tax (FBT) system by expanding the FBT exemption for work‑related portable electronic devices. This will help small business employees stay connected in the digital economy.

Small businesses will also benefit from Capital Gains Tax rollover relief when changing their legal structures but keeping the same owners.

Want to read more about the 2015 Federal budget:  http://www.budget.gov.au/2015-16/content/highlights/jobsandsmallbusiness.html

 

I came across this article, it’s a little outdated, September 2014, but still amazing read on a successful NYC based photobooth company that made $7 million in 2014.  Charging clients for custom events anywhere from $40k to $120k per event.

http://www.forbes.com/sites/natalierobehmed/2014/09/22/the-bosco-the-photobooth-company-making-a-mint-from-party-pictures/

 

Need to revamp your existing props?  These FREE printable photobooth props are an awesome solution to adding that extra bit of fun for guests!  They look great in photos and are perfect for Wedding celebrations.  Simply click on the download button, print them on cardstock, add some sticks, and watch the people go crazy posing inside the booth.  Did we mention that it’s FREE!

Photobooth Props - The Booth Box

DOWNLOAD PRINTABLE PROPS

Club 23 - 1 D

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