So, we’ve been in the photobooth industry for quite awhile now, since 2012. We started with one booth, with the intention to hire this one booth out each weekend. At the time we thought, we’d be happy with 1 booking per fortnight, we never imagined that we would grow from 1 booth, to many by the end of our first year. We never imagined that we’d average 230-250 events each year, just operating in the one city, Melbourne. In our second year of business we made the decision to sell the booths we designed, the booths that we found worked for us, the same booths and the same processes that made our business a success. Since then, we’ve helped quite a few people get started in the industry, all across Australia, we’ve seen people succeed and sadly we’ve seen people fail.

I was once asked, ‘What makes a successful business’? This question stayed with me for awhile and I started thinking about all the people that we helped get started over the years. The success of a business is driven by the people behind the booth, the people that drive the business. The owners that are more driven to push their business against all obstacles and all hurdles are the ones that succeed. These owners take the time to learn their booths, learn their hardware, learn each device, learn software, train staff. They encounter issues at events, and put measures into place so it never happens again, they improve their systems, they streamline their processes. They invest time in improving their system, they take time in improving their Google rankings. The more effort that’s put in, the more successful the business.

One power couple I came across was Dan and Janelle from Wooshka Photobooths. We all have similar stories of getting into the industry, and there’s was much like mine. I saw a booth for the first time at an event and thought, hey that looks like a brilliant business idea, I think I can do that! They took the plunge and got started two years ago, and since then their growth has been ridiculous. They now have 8 booths, a large team of reliable attendants, streamlined processes for efficiency, and they’re continually pushing to get their business to first place on Google (officially this happened today).

So, it got me thinking further and chatting with other business owners to see what are the 4 most important factors in running a successful photobooth business? Success can viewed in many different ways, and largely depends on the values of each person. For me, success is seen as setting a goal or an objective and being able to reach or surpass that goal. It can start out as small goals, and each year those goals are pushed further. Whether it’s setting a goal to have your booth booked out each week, or whether it’s to scale your business to go global. Anyway, without rambling on too much, here are our top 4 important factors in running a successful photobooth business.

Top 4 important factors in running a successful photobooth business:

#1 – Traffic/SEO: Take the time to learn SEO (Search Engine Optimisation), if you master this, and learn how to apply this onto your site, you’ll drastically improve the number of inquiries. You might have the best booth, the best website, and an amazing service, but without traffic, you really don’t have anything! SEO can be learnt, take the time to read articles everyday, take action everyday to improve your SEO, and eventually if you continually push, it’ll happen, you’ll get to the first page and your hard work will pay off. Best of all you’ll realise that you’ve saved so much money on paid advertising. Things don’t happen overnight, so whilst you work on your SEO take advantage of sites such as Photobooth Finder, and other directories that will drive traffic to your site. One thing is for sure, traffic is important, so if you can’t get to the first page of Google, you’ll need to set yourself a marketing/advertising budget and learn Google Adwords and/or Facebook advertising.

#2 – Conversion: So, the second most important factor is converting that traffic into bookings. This can be through the strategy you decide to adopt, whether it be pricing, brand, website, unique features. If everyone has the same product/same service/same price, you’ll find yourself always bringing down price to compete. If you improve your site and try and build a brand you can try and differentiate your service. Price is a big factor, people are always shopping for lower prices, but there are also people willing to pay more if you can justify why they are paying more. All depending on how many booths you have, you’ll be able to play around until you get the right pricing.

#3 – Processes/Structure: As your business starts to grow, you’ll start getting busy. If you have processes that are streamlined, it’ll make running a business easy. Especially during the peak seasons. Take the time to put together training programs for new attendants, have a process for everything including booking systems, template designs, invoicing, checklists. When you have processes, it helps reduce any risk of anything bad happening, which is usually caused by human error! Structure your business, so eventually you can focus on growing your business.

#4 – Evolve/Improve: The traditional photobooth has changed, and with the speed of technology, new features are continuously being added to popular off the shelf booth software. As more competitors enter the market, they offer more services, more features, more ways in which they can differentiate their business. Companies are getting creative and investing more into their business to stay in the game, better backdrop variety, better props, better lighting, more social features. The photobooth game is evolving, and the ability to move with change will play an important factor in the success of your business. You can learn from other photobooth companies and share information on how to improve your business by joining popular Facebook support groups, there are plenty out there, and trade tips, and share information.

So that’s it, my top 4 factors in running a successful photobooth business!

I came across this article, it’s a little outdated, September 2014, but still amazing read on a successful NYC based photobooth company that made $7 million in 2014.  Charging clients for custom events anywhere from $40k to $120k per event.


Need to revamp your existing props?  These FREE printable photobooth props are an awesome solution to adding that extra bit of fun for guests!  They look great in photos and are perfect for Wedding celebrations.  Simply click on the download button, print them on cardstock, add some sticks, and watch the people go crazy posing inside the booth.  Did we mention that it’s FREE!

Photobooth Props - The Booth Box


Club 23 - 1 D

There are so many highlights for 2014, we survived another busy year! With the safe arrival of our beautiful little girl, and the challenges of running and keeping on top of the business with the new family dynamics, it definitely has been challenging especially during the December peak season. Beating our December record bookings from 2013 to successfully completing 43 events, it has been a crazy month of Christmas parties. We wouldn’t have been able to survive this peak season without our team, big big thanks to The Booth Box team – Ryan, Marie, Kier, Patrick, JR, Jamaica, Leila, Sonny. A very special thanks to our parents, without their help I’m not sure we’d be standing!

A rewarding feeling is also knowing we’ve helped people across Australia establish their photo booth business, and hearing their accomplishments with being ‘flat out’ with bookings, and compliments that it has been their best decision to start a business, it does make us feel proud. Reflecting back on the year and looking on to 2015, we have a lot to be grateful for and a lot to look forward to. New ideas, and new concepts we will be putting more challenges in place for 2015, it’s going to be an exciting year.

Finalist Logo(1)

We’re proud to announce that The Booth Box is a finalist for an Award for Excellence at the upcoming Wedding Events of Australia Awards night.  To be recognised and up against some leading names in the industry is an amazing achievement in itself.


We recently visited ‘Witchmount Estate’ a beautiful picturesque winery with award winning wines. Definitely an ideal place to consider for your wedding, great place to take photos. We loved the scenery so much that we took our photobooth there and took some amazing photos for our revamped website.

Check out their site:

blog2The first automated photo machines appeared at the World Fair in Paris in 1889 but they were not stand alone booths. The first modern machine, the way we think of them now, appeared on Broadway in New York City in 1925. The invention of Anatol Josepho, a Russian immigrant. Anatol called the machines ’Photomaton’ and charged 25 cents for 8 photographs. In the first six months after the booth was erected, it was used 280,000 times. Just 2 years later Anatol sold the rights to his Photomaton machines and they began to appear all over the world.

The 20th century saw the emergence of the traditional photo booth that most people are familiar with. Most of these booths contained a simple seat just big enough for one or two for posing, a curtain for privacy and a film camera that took a series of 3 to 8 photos, each preceded by a loud buzzing noise.

Film was typically developed in a few minutes after the shoot and was a process involving wet chemistry that took several minutes to complete. Classic style photos came in a row or strip of approximately 40 mm wide by 205 mm long and contained 4 poses.

Photo booths have come quite a ways from the early machines of the 20th century. We’ve watched our prints become digitalized and seen develop times decrease to under 15 seconds. In fact, every aspect of the photo booth is now under computer control. Most offer users the choice of not only black and white or color, but also, postcards, stickers and other trendy items with decorative borders around the photo. As with most other important changes in our world, technology has spurred bigger, better and often easier products. As we look to the future, we can only imagine what the innovators of the next decade will have in store for our photo-crazed society. While we may not know what stands on the horizon for the photo booth, we will certainly be standing in line to try it out.

Check out their site: